Demos at a glance

Viewed —
The Mood of the Crowd
Consumer sentiment, US and UK, ranked against each country's own history.
US Sentiment—
UK Sentiment—
Hot or Not
US presidential job approval, Truman to present, coloured at the 50% threshold.
Latest—
Gallup trackingRetired Feb '26
In development
Next Demos artefact
In development
Next Demos artefact
Each card reads its figure directly from the panel below it at page load — not a separately maintained copy. If a panel's own numbers update, these do too.
DEMOS · THE PEOPLE
The Mood of the Crowd
When bread is costly, circuses aren’t enough. — apologies to Juvenal
How households feel, measured against everything they have felt before
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MoneySpider · Demos & Polis lenses
The Camel's Back
Four structural loads, one bending spine — the Generational Squeeze made visible.
Spine strain: —
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Generational Squeeze Index
(1970s = 100)
100 · 1970s150200
Loads indexed to a 1970s base of 100; the Index is their geometric mean. Dependency, retirement duration and house-price-to-earnings are directional index values; tax-to-GDP is anchored to OBR data. ILLUSTRATIVE

Hot or Not

U.S. presidential job approval, Truman to present — Gallup, and where Gallup stopped, named national polls

At or above 50% approve Below 50% Sparse interval (>150 days between reads)

Source: Gallup (news.gallup.com), read directly from Gallup's own published historical trend pages — [Confirmed]. Gallup ended presidential approval tracking Feb 2026 after 90 years; readings from Feb 2026 onward are drawn from AP‑NORC, CNN/SSRS, Marist/NPR/PBS, Verasight, Pew and Reuters/Ipsos, each dated to the first day of its own polling window, all adults (registered-voter-only readings excluded). The Apr 1990–Jan 1993 stretch (G.H.W. Bush) is anchor points only (peak/low), not a continuous weekly series — shown dashed. Static dataset, refreshed by hand monthly — last refreshed 23 Sep 2026. Not a forecast; house style applies no partisan framing.

This term, up close

Trump (2nd term), every named poll since inauguration. Dots are single polls; the line is their rolling median.

Single poll (hover for pollster) 45-day rolling median, all named polls 50% line

How to read it: Until Feb 2026 every point is Gallup. After that, readings come from several pollsters, and pollsters differ systematically (in summer 2026 Verasight ran about 4 points above Reuters/Ipsos). The dots are therefore not joined. The line is MoneySpider's own median of the named polls in the trailing 45 days. It uses only past readings, so it lags turning points slightly and never looks ahead. The change figures are the median's movement between the dates stated — a description of what has happened, not a forecast. Sources as for the main chart above.